Over 30 years ago VIV started as a concept for animal production in poultry and pigs and became an innovator on the subject. VIV stretched its profile and shaped it to today’s requirements on meat safety. The concept is called Feed to Meat and involves all sectors in the meat production chain.
Animal feed production and further meat processing will be added to the exhibition profile. As a result VIV MEA will become a platform where all participants in animal production can work together to provide the guarantees consumers are demanding.