KENOTEK® is the new title sponsor of the Ypres Rally (25-27 June), round five of the 2015 FIA European Rally Championship.
Not only has the Ypres Rally logo and the matching merchandising for the 51st edition be revamped, but the Superstage organisers have attracted a new main sponsor with the Ypres based company CID LINES and their Kenotek brand. The Kenotek by CID LINES Ypres Rally takes on a new major chapter in this international classic in the West Flanders.
"CID LINES boasts 27 years of innovative solutions for all aspects of hygiene in the entire food chain, as also for the car and truck wash industry,” said Koen Brutsaert of Kenotek by CID LINES. “All our cleaning and disinfectant products are developed in-house and are acknowledged as top-level quality products worldwide. Our chemists and engineers work constantly on the improvement of these products which are exported to more than 90 countries throughout the world."
Under the brand name Kenotek, CID LINES developed a state of the art range of innovative products for the maintenance and care of vehicles. Kenotek is the market leader in Belgium with a range focussed on all companies that are in one way or another involved in Vehicle Care, car washes, truck washes, garages through to workshops for vehicles and machinery.
"We are extremely proud that we as Kenotek by CID LINES become the main sponsor of the Ypres Rally,” commented Helena Brutsaert of Kenotek by CID LINES.
“The rally has placed Ypres on the international map in the motorsport world and it goes without saying that we as an Ypres-based company and world player have close ties with this top event in our region. With the Kenotek brand CID LINES sets the tone thanks to the innovative products for vehicle care. In addition the sparkling and especially high technology rally cars that will be appearing at the start in Ypres are also highly pampered by their mechanics and drivers. In brief, Kenotek and the Ypres Rally, this is undoubtedly the perfect match for us to bring our products even more into the spotlights on the international scene.”
The VZW Superstage organisers have concluded a three-year agreement with the main sponsor Kenotek by CID LINES.
"We are delighted to be able to present Kenotek by CID LINES as the new main sponsor for the event,” added Jan Huyghe, the event’s Marketing Manager. “A well established company in the Ypres region as also an innovative company with a worldwide reputation. A partner that blends in perfectly with the Ypres Rally, a classic in the Ypres region, which at the same time is also a top event of the European Rally Championship. Last but not least, I wish to take this opportunity to also thank Geko for the previous five years as main sponsor. With the Kenotek by CID LINES Ypres Rally another top event will be rearing its head in June!"